WEST-MEX SINCE 1969
WEST-MEX SINCE 1969
CLIENT: TACO JOHN’S
As a Mexican chain born in the mountains of Wyoming, Taco John’s is no stranger to bucking traditions. When it comes to the flavors they craft, West-Mex is a direction all our own. This is Mexican flavor, handcrafted for the American Heartland. 100% North American beef that doesn’t follow the herd. Freshly-fried shells for a crunch you can believe in. Tacos and burritos worth riding for. And that’s no bull.
ROLES
Copywriting
Creative Direction
Video Direction
TIMEFRAME
2026
CAMPAIGN: YOU ASKED. WE COOKED.
When brands bring back discontinued items or create products based on customer requests, fans feel their voice matters. This campaign, You Asked We Cooked, put fan voices center stage, launching with a :30 spot with real TJ’s employees reading real fan demands.
By bringing back an old favorite like Mexi Rolls, Taco John’s let fans know we do more than listen. We cook.
CAMPAIGN: CRAVE BIG. SAVE BOLD.
Three days of savings system-wide for the first time ever? That’s enough to make hunger’s week.
