Go Great Places
Go Great Places
CLIENT: TRAVEL SOUTH DAKOTA
I’ve written for Travel South Dakota for the past eight plus years. Over that time I’ve created videos, social media posts, print ads, emails, more print ads, radio spots, more print, speeches, presentations, digital ads and website landing pages. Did I mention print ads?
Some of my favorite work launched in the first era of post-COVID travel. Go Great Places is a campaign all about the human moments that make travel great. It’s also about having some fun along the way.
ROLES
Copywriting
Creative Direction
On-set Directing
Event Production
TIMEFRAME
2021-22
THE ROADTRIP STORY
PRINT SAMPLES
SUBJECT: OOO
Timeliness. Message journeys. Shameless re-engagement strategies.
Good email marketing requires a stir-fry of creative and strategic thinking. For Travel South Dakota, I’ve written and directed an email program that creates thoughtful user journeys. We occasionally try to have some fun, too. This is travel, right?
The goal: try and make emails people actually want to read.
35%
2026 consumer email open rate
Industry average: around 15%